Enid Justin was born into the famous Justin boot making family and founded the Nocona Boot Company, herself, in 1925. While establishing the company, she turned her home into a boarding house and worked as a sales clerk, shipping clerk, stenographer and credit manager. In 1939 she helped assure her company’s national reputation when she sponsored a pony express race from Nocona to San Francisco. She was known for her charitable work throughout Texas and in 1981 her company merged with Justin Industries. She continued to serve as honorary chairwoman of the board until her death.